Welcome to ZINAH ACADEMY

An extension of my work and what I do to further my skills can be found on this platform, which has been running alongside zinahns.com since 2010.

About Me Contact Me
About Me

PERSONAL PROFILE

Being raised, having studied, worked and lived in five different cities (16 years in London, 9 years in Zürich, 5 years in the Middle East and 1 year in Hong Kong) has allowed me to gain adaptive proficiency, acknowledge changes and differences, and develop exceptional perspectives. Throughout my work and academic history, I have demonstrated a natural drive and enthusiasm, with excellent organization, presentation, creative, analytical, research and communication skills.

With over 11 years of experience, I specalise in PR, marketing & communications, training & development within the luxury fashion industry. This platform showcases my academic and work history, events and exhibitions I have attended alongside boutiques I visited around global cities I visited.

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EXPERTISE

SUMMARY OF SKILLSETS

I have excellent communication & creative abilities, respect for traditions but open to new ideas & challenges. I am meticulous & pay attention to details. I have outstanding comprehensive research & analytical proficiencies.Constantly building knowledge of culture, business & marketing strategies. With expertise of the UK and Middle Eastern cultures & socioeconomics, most recently gaining knowledge of the APAC region and making it my main focus.

Luxury Fashion 100%
Training & Development 90%
Marketing & PR 80%
Creativity & Communications 70%
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Creative Director
THE ZIRKUS
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PR & Media Coordinator
KARLA OTTO
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Senior Client Advisor
CHRISTIAN DIOR COUTURE
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Senior Client Advisor
LOUIS VUITTON

132

MONTHS OF EXPERIENCE

83

CITIES VISITED

6

LANGUAGES LEARNED

366

BOOKS READ

SKILLS

What I Do

MARKETING & COMMUNICATIONS

With a Master’s degree in Strategic Fashion Marketing, always keen in communicating and selling an idea, a product and a vision.

SALES & RETAIL

Over 5 years working within luxury fashion retail sector, covering operations, logistics, product sales and clientele.

TRAINING & DEVELOPMENT

Specialising in product & brand training. Alongside supporting in team training & development. Also mentoring & teaching

CLIENT RELATIONS MANAGMENT

Cultivating client relationships, coordinating events and covering PR. Achieved highest CRM score at Burberry London (57%)

EDITORIAL & PUBLISHNG

Worked for several publications, running, commissioning & coordinating editorials, alongside assisting. Published editorials.

ACADEMIA

With international education, I do mentoring to undergraduate & postgraduate students, alongside freelance training.

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Samuel Field

Private Client Executive at Roland Mouret

I have worked with Zinah during my time in Burberry and had the pleasure of seeing her skillsets develop, grow and flourish since. She is professional, motivated, takes initiatives and thinks outside the box. We worked in the same team where she was inspiring others, be inspired by the team and has the eagerness to constantly learn and develop. I would highly recommend her for any role, as she’s capable to adapt and bring an infectious team spirit.

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Maria Olivera

PR & Marketing Specialist

Zinah is an admirable professional. She is always willing to share her expertise with others through patience and kindness. Zinah has a profound understanding about fashion communications from different edges, that is why as a mentee I have been able to acquire valuable knowledge from her. It has been a real pleasure to work with her.

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Diego Betancourt

Fitness Trainer

I’ve worked closely with Zinah during my time in Dior. We’ve conducted the monthly stocktakes of the textiles category. She is highly organised, managed to efficiently reduce stock damage, loss and theft. She is collaborative, creative and takes initiative. She was supportive and someone I’ve had the pleasure to work with. I would highly recommend her for any role, as she’s capable to adapt and learn fast

Blog

LATEST Updates

Métiers d'Art 2020/21 Chanel


2020 has been anything but 'normal', but thank goodness for the internet and digital world. 
Prior to this year, I have not had the chance to see the Chanel fashion show live streaming. Being in Seoul, with 8 hours time zone difference between Korea and France, I decided to actually stay up, watch the BOF Voices 2020 and watch the Chanel Pre-Fall 2021 fashion show at 3am. 

Like many other fashion shows, due to COVID-19, travel restrictions, social distancing and lockdowns, fashion shows haven't been the same and many brands have implemented tactical ways to showcase new collections whilst observing safety measures. Le Château des Dames Métiers d'Art 2020/21 started at 7pm Paris time, and this Ready-to-Wear collection is specific to Chanel, celebrating the skills of the artisans. 
Paruriers from Desrues, feathermakers from Lemarié, milliners from Maison Michel, embroiderers from Lesage and Atelier Montex, shoemakers from Massaro, goldsmiths from Goossens, glovemakers from Causse Gantier and pleaters from Lognon, in Paris and in France.

This year, the show of the 2020/21 Métiers d’art collection was held at the Château de Chenonceau, located in the Loire Valley and also known as “Le Château des Dames”.


(Screenshots from the Live-streaming on my iPhone)

Mademoiselle Privé: Chanel Exhibition

The most sought exhibition this year, right next to the Louis Vuitton Series 3. We've queued for over an hour to get into the Saatchi Gallery for the exhibition (free of entry) and to be honest it was overcrowded. 
Not surprising, since everyone in fashion practically loves Chanel! 

Before the exhibition, we were advised to download an accompanying app, which unlocked the exhibition's modern marriage of tradition and technology. The immersive space allows visitors to delve into the house's higher realms of creativity, giving us a peek on its haute couture and the iconic fragrance Chanel No.5. 

Despite the crowed, the space was enchanting, allowing us to get to know the brand from a different spectrum and just be in awe of its prestigious grace. I didn't take many pictures, mainly because I was into the exhibition so much, I forgot to take more pictures! Ps. the fragrance room was packed, that picture was pure luck!


Photography by Zinah Nur Sharif & Sam Field

DIOR SALAMANCA MADRID BOUTIQUE


I always imagined to have made my first Dior purchase in Paris, but Chanel won the race on that one. The experience wasn't as I expected, mainly because the environment felt intimidating. I didn't spend much time looking around but I got myself the Dior tribal earrings, in the classic pearl colour (can never go wrong with classics, can you?).

I have always wanted to be part of the Dior world and I thought this would have been a more lovely introduction, but it left me disappointed. Not of Dior, but the Madrid boutique experience, the brand ambassador was obviously not too enthusiastic about selling a pair of earrings for £200, when the starting price point of the handbags are £2000. Understandable but not excusable. 

I work in luxury fashion retail, and I would not feel discouraged from providing a memorable service, whether the client is purchasing or not. It's always important to know that as a brand ambassador, most of the time, we are the face and first encounter of the brand to many clients. 



Photography by Zinah Nur Sharif and Sam Field

Louis Vuitton Series 3 Exhibition


Louis Vuitton has always been a brand I heard about, knew about to some extend but never looked into or paid much attention to. Until the Louis Vuitton Series 3 Exhibition. 


Photography with my iPhone 7

THE NETSET: FASHION TALK AT LCF


Doing my masters at one of the most renowned universities has its many perks, including a talk about the Net Set by the Vice President and Creative Director; Sarah Watson and Alexandra Hoffnung themselves. 

Although the talk was a little bit insightful, it didn't tell us more than we knew and as MA marketing students, we anticipated a little bit more. The app itself is interesting and innovative in its on right, an extension of instagram but shop-able and matches the pictures you upload with products Net-A-Porter has to offer. Instead of likes and follows, you admire and love. 

Photography taken with my iPhone. Cover image from Vogue.co.uk

BURBERRY ZÜRICH BOUTIQUE

Having lived in Zürich for 9 years, I would try to visit whenever I got the opportunity. Ever since moving to London, I only managed to visit the city twice in 10 years. Nevertheless, my trip Zürich was for holiday, however, I went above and beyond to do work duties for a client that required a specific product that was could not be shipped due to complications. 



 (Photography by Zinah Nur Sharif)
Contact

Send Me An Email

Address

Contact Info

For any queries, collaborations or if you'd like to simply say hi, please find my contact details below.

Address:

TST/Hong Kong & London/UK

Phone:

+852 5496 2284 | +44 79508 27791

Email:

info@zinahns.com